Digital Marketing Manager
Responsible for performance and management of all inbound marketing, SEO/SEM, and PPC for company website. Responsible for completion of all web hosting, design and development work. Serving as the primary contact for all key updates and project launches. Utilized as a focal point for communication and management of outsourced ad agencies and internet marketing companies. Responsible for improving overall online marketing strategy, approach, conversions, and reporting.
Accomplishments: Designed, developed, and launched company’s first, next-generation website within first 90 days. Successfully increased company’s website traffic by 22%, website conversions by 367%, and doubled the company’s online demo requests YoY. Implemented ROI metrics for digital campaigns. Assisted in the tracking and handoff of marketing qualified leads to sales opportunities.